About the seal
Shield, Derived from the Provincial Seal of Ilocos Norte
Forest and Irrigation System, The left side represents the forest product, and the cool water that is temporarily impounded for the communal irrigation and a place for fishing and picnic site.
Green Field, the right side denotes agriculture as the major source of income of the people and its mountain that offers the best ground for mountain climbing and hunting.
Deer, the upper portion represents the wild life that abounds in the municipality.
Nueva Era is situated along the provincial borders of Kalinga, Apayao, Abra and Ilocos Sur on the east, southeast and south, bounded by Marcos Espiritu on the north and Pinili-Bado-Espiritu on the east. A flat, rolling and mountainous terrain, the municipality has a total land area of 644.70 square kilometers and is the biggest town in the northern part of the province. As of 1995, it has a population of 6,224 with most of its people speaking the Tinguian dialect.
This site had been a Spanish settlement as early as 1672. A local historian claimed that it was originally peopled by 800 Tingguians who came from Abra. It was believed that they were the progeny of the missionaries and other foreigners like the Calibug Bulawa, Kapitan Tico, Santiago Duyan and Cipriano Acnam.
The town was created out of the union of nine Rancherias, namely; Padsan, Cabittauran, Paor, Patoc, Pagpagong, Bugayong, Uguis and Tabangran. The conversion into a municipality was sought in a petition by their Itneg settlers, led by Calibog, their chieftain. The approval of the petition came on New Year’s Day, hence, the town’s name, which means new age.
The early town development started with the leadership of Ulpiano Acuam, who became the town Mayor in 1960. The highway from Nueva Era to Laoag City and the construction of roads connecting Nueva Era to the Provinces of Ilocos Sur and Abra were two of the major projects that were completed.. Education was also the priority of Acuam’s administration, a municipal high school was opened and all barangays of the town were provided with elementary and primary schools.
Most of the people in the municipality are engaged in faming, with rce, garlic, and tobacco as their primary products. One-fourth of its land, which lies at the foot of the Cordillera Mountain ranges, is irrigated by several rivers such as Badoc, Padsan and Bongo, Although, a prominently agricultural town, some of its inhabitants are also involved in small businesses.
The town has bewitching scenic attractions to offer. The Cacanan Falls, Papa Dam, Tree Park, Mine Site, and the Piaw Falls are among the ideal sites for natural love excursionists and travelers. Also, the view from a high-lying municipal building’s viewdeck provides sightseers a panoramic vista of the mountain town.